Categories

CREATIVE USE OF MEDIA

• 01. BEST USE OF TELEVISION / CINEMA
• 02. BEST USE OF PRINT MEDIA
• 03. BEST USE OF STANDARD OUTDOOR
• 04. BEST USE OF AMBIENT MEDIA
• 05. BEST USE OF DIGITAL MEDIA
• 06. BEST USE OF SOCIAL MEDIA
• 07. BEST USE OF MOBILE MEDIA
• 08. BEST USE OF RADIO
• 09. BEST USE OF BRANDED CONTENT/ENTERTAINMENT
• 10. BEST USE OF INTEGRATED / MIXED MEDIA

DIGITAL / INTERACTIVE

Subcategory ONLINE ADVERTISING

• A1 CONSUMER PRODUCTS
• A2 FINANCIAL SERVICES
• A3 RETAIL / TRAVEL / HOTELS / TOURISM
• A4 MEDIA / ENTERTAINMENT / EVENTS
• A5 NON PROFIT / PUBLIC INTEREST
• A6 CORPORATE IMAGE
• A7 ONLINE CAMPAIGN

Subcategory WEBSITE

• B1 CONSUMER PRODUCTS
• B2 FINANCIAL SERVICES
• B3 RETAIL / TRAVEL / HOTELS / TOURISM
• B4 MEDIA / ENTERTAINMENT / EVENTS
• B5 NON PROFIT / PUBLIC INTEREST
• B6 CORPORATE IMAGE

Subcategory MOBILE / SOCIAL MEDIA / VIDEO

• C MOBILE / APP
• D SOCIAL MEDIA
• E GAMES
• F ONLINE VIDEO
• G CREATIVE USE OF DATA
• H REAL-TIME SOCIAL AVTIVITY
• I DIGITAL OUT OF HOME
• J DIGITAL INNOVATION

Subcategory CRAFT

• K1 ANIMATION
• K2 INTERFACE & NAVIGATION
• K3 GRAPHIC DESIGN
• K4 SOUND DESIGN
• K5 USER EXPERIENCE
• K6 COMMUNITY APPLICATIONS
• K7 DIGITAL CRAFT COPYWRITING

• L INTEGRATED DIGITAL MULTI-PLATFORM CAMPAIGN

TELEVISION / CINEMA ADS

TECHNIQUE CATEGORIES

• 01. HUMOR
• 02. DIRECTION
• 03. MUSIC

PRODUCT CATEGORIES

• 04. AUTOMOTIVE
• 05. BEVERAGES/FOOD
• 06. BEAUTY / HEALTH / FASHION
• 07. CONSUMER PRODUCTS
• 08. ENTERTAINMENT / LEISURE / CULTURE / MEDIA PROMOTION
• 09. RETAIL (STORES, SUPERMARKETS, RESTAURANTS, ELECTRICITY AND OTHER SERVICES)
• 10. NON PROFIT (PUBLIC INTEREST AND AWARENESS) PUBLIC SERVICES
• 11. TRANSPORT / TRAVEL / TOURISM (RAILWAYS, AIRLINES, HOTELS, RESORTS)
• 12. CAMPAIGN

CORPORATE FILM

SUBCATEGORIES

• 01. CORPORATE IMAGE FILMS
• 02. TOURISM FILMS
• 03. EMPLOYEE ORIENTED /HUMAN RESOURCES
• 04. SPONSORING, SOCIAL RESPONSIBILITY
• 05. FAIRS AND SHOWS, EVENTS AND MEETING OPENERS

TECHNIQUE CATEGORIES

• 06. DIRECTION
• 07. CINEMATOPGRAPHY
• 08. MUSIC

PRINT ADVERTISING

TECHNIQUE CATEGORIES

• 01. ARTDIRECTION
• 02. COPYWRITING
• 03. ILLUSTRATION/PHOTOGRAPHY

PRODUCT CATEGORIES

• 04. AUTOMOTIVE
• 05. BEVERAGES/FOOD
• 06. BEAUTY / HEALTH / FASHION
• 07. CONSUMER PRODUCTS
• 08. ENTERTAINMENT / LEISURE / CULTURE / MEDIA PROMOTION
• 09. RETAIL (STORES, SUPERMARKETS, RESTAURANTS, ELECTRICITY AND OTHER SERVICES)
• 10. NON PROFIT (PUBLIC INTEREST AND AWARENESS) PUBLIC SERVICES
• 11. TRANSPORT / TRAVEL / TOURISM (RAILWAYS, AIRLINES, HOTELS, RESORTS)
• 12. CAMPAIGN

POSTERS

TECHNIQUE CATEGORIES

• 01. ARTDIRECTION
• 02. COPYWRITING
• 03. ILLUSTRATION / PHOTOGRAPHY

PRODUCT CATEGORIES

• 04. AUTOMOTIVE
• 05. BEVERAGES/FOOD
• 06. BEAUTY / HEALTH / FASHION
• 07. CONSUMER PRODUCTS
• 08. ENTERTAINMENT / LEISURE / CULTURE / MEDIA PROMOTION
• 09. RETAIL (STORES, SUPERMARKETS, RESTAURANTS, ELECTRICITY AND OTHER SERVICES)
• 10. NON PROFIT (PUBLIC INTEREST AND AWARENESS) PUBLIC SERVICES
• 11. TRANSPORT / TRAVEL / TOURISM (RAILWAYS, AIRLINES, HOTELS, RESORTS)
• 12. CAMPAIGN

DIRECT MARKETING

TECHNIQUE CATEGORIES

• 01. FLAT MAILING
• 02. MULTI–DIMENSIONAL MARKETING
• 03. DIRECT RESPONSE DIGITAL MARKETING
• 04. DIRECT RESPONSE MOBILE MARKETING
• 05. USE OF NEW TECHNOLOGY IN DIRECT MARKETING
• 06. CALENDAR / ANNUAL REPORT / BROCHURE

 PRODUCT CATEGORIES

• 07. CONSUMER GOODS
• 08. FINANCIAL SERVICES / COMMERCIAL PUBLIC SERVICES / B TO B
• 09. MEDIA PROMOTION / ENTERTAINMENT
• 10. PUBLIC INTERESTS
• 11. RETAIL / E-COMMERCE / RESTAURANTS
• 12. TRAVEL & TOURISM / UTILITIES

EVENTS

• 01. Corporate / B to B Events
• 02. Consumer / Public Events
• 03. Employee / Internal Event
• 04. Celebration / Anniversary
• 05. Set Design / Architecture
• 06. Online-Events / Hybrid-Events

SPATIAL COMMUNICATION

• 01. Permanent Brand Communication
• 02. Permanent Thematic Exhibition
• 03. Temporary Brand Communication
• 04. Temporary Thematic Exhibition
• 05. Set Design / Architecture

DESIGN

• 01. GRAPHIC DESIGN/BRAND IDENTITY
• 02. MOTION GRAPHICS
• 03. PUBLICATION DESIGN
• 04. PACKAGING DESIGN

TALENTAWARD

• 01. Print / Poster
• 02. Film
• 03. Use of Media
• 04. Digital / Social
• 05. Design